Friday, April 1, 2011

Crisis Communications

This week, Maureen Locus with Brinker International came and spoke to our class about her job and the challenges she faces. As one of only 4 people in the Communications Department, Ms. Locus has her hands full. In a company that spans across the globe, you would think there would be more. But Ms. Locus and her colleagues are able to deal with a lot proactive and reactive PR.

The thing that stuck out the most to me was the number of crisis situations they come across from the smallest complaint to even the biggest media crisis. Brinker International is the owner of Chili's restaurants so you can imagine the type of complaints, law suits, and just generally random occurrences they come across on a regular basis. Working in the restaurant business in communication looks like it could be quite a challenge, but a lot of fun at the same time. I'm beginning to have an interest in hospitality, so hearing about the restaurant side of that was very helpful for me. I'm so glad Ms. Locus was able to come out and speak with us.

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